My target audience is males aged between 18 and 40.Most of the my target audience would be members of the Rastafari movement, although not everyone. (http://en.wikipedia.org/wiki/Rastafarian).
My audience would listen to reggae music, aswell as reggae sub-genre's, including, Dub, Ska, Ragga and Dancehall. Possible other genre's include Acoustic and Country music, due to the close guitar links.
Bands and artist my taget audience listen to include: Bob Marley, Steel Pulse, Toots and the Maytals, Burning Spear, UB40 and Eddy Grant.
Stereotypical clothing and merchandise and be brought here - http://www.rastagearshop.com/index.php?x=HOME^%601
My magazine would most probobly be distributed by a large company such as WH Smith, but not from most corner shops due to a small target audience. It would also be availabe to be ordered online.
Not all reggae fans are rastas! You need more about your target audience's consumer habits if you are to stand any chance of succeeding with your magazine (attracting advertising). You also need to consider how and where you would distribute the mag so that the TA could buy it.
ReplyDeleteSean