What kind of media institution might distribute your media product and why?

Choosing a distributor for my reggae magazine was a difficult choice. There are currently no reggae magazine's in the UK (that I am aware of), so I could not base my decision on current trends. Both IPC Media, and Bauer Publishing are possibilities, due to them both publishing popular music magazines.
I would choose 'Future PLC' to distribute my magazine. They publish other specialist magazines, such as Total Guitar, Rhythm and Classic Rock. All of those magazine focus on a specialist musical topic e.g. guitars or the classic rock genre. Reggae is would fit in well with the current trends of Future PLC. Reggae is a fairly niche musical style. In the UK, a reggae magazine would most probobly not be commercially viable due to a small target auidence residing in the UK.